Skechers UK Website Cookie Policy


Last updated: 15th October 2025

  1. Introduction 

This Cookie Policy explains how Skechers USA, Inc. and its UK affiliate ("Skechers", "we", "us", "our") use cookies and similar technologies when you visit our UK website.

This policy should be read in conjunction with our Privacy Policy, which explains how we use your personal data.

  1. What are Cookies?

Skechers uses automatic data collection technologies to collect information (for example, details of your visits to our website, information about your computer and Internet connection, such as browser type, browser version, and operating system) which will concern the general use of our website.  The navigational information allows us to see which areas of our website are most visited, and helps us improve the quality of your online experience by recognising and delivering more of the most desired features and services. The technologies we use for this automatic data collection may include cookies and web beacons.  A cookie is a small removable text file that is downloaded onto your computer, mobile, tablet or other device when you access a website.

Cookies and similar technologies are used by us to recognise your device and store information about your preferences or past actions.  They help us to provide you with a good experience when you browse our website and also help us to improve our site.

For the purposes of brevity, any further references to “cookies” in this policy also encompass any similar technologies that we use which involve storing information on your device or gaining access to information on your device, including web beacons and HTML5 local storage. 

  1. Types of Cookies we Use

We use the following cookies on our website:

  • Required cookies: These cookies are required to enable core website functionality including log-in, the shopping cart, checking out and estimated shipping. Required cookies are automatically enabled when you visit the Skechers website and may not be turned off through the cookies tool. These required cookies are always enabled.
  • Functional cookies: These cookies enable additional functionality such as status of SKECHERS Elite™ membership (or other loyalty program, if any is available) and promotion codes, and allow us to collect statistics that help optimise and improve your experience when visiting the Skechers website. For example, they allow us to recognise and count the number of visitors and see how they move around our website, which can help us to improve the website design. You can turn off these cookies  using the cookies management tool described and linked in Section 5 below, but doing so may reduce the functionality of the website.
  • Advertising cookies: These cookies are used by Skechers and third party companies to deliver content tailored to your interests both on our site and elsewhere. They record information such as your visit to our website, the pages you have visited and the links you have followed. This may be shared with other organisations such as third party advertisers. You can turn off these cookies  using the cookies management tool described and linked in Section 5 below, but doing so may result in being presented with advertisements that are less relevant to you.

We do not set non-essential cookies (required, functional, or advertising) unless and until you provide informed, prior consent.

  1. Third-Party Cookies

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may use cookies on our website. These cookies are likely to be functional cookies or advertising cookies.

You can turn off these cookies using the cookies management tool described in Section 5 below, but doing so may reduce the functionality of the website or result in being presented with advertisements that are less relevant to you.

We also work with other companies who use cookies to serve ads on our behalf across the Internet. These companies may collect information about your visit to our website and about your interaction with our communications including advertising and e-mails.  You can turn off these cookies using the cookies management tool described and linked in Section 5 below, but doing so may result in being presented with advertisements that are less relevant to you.

  1. Managing your Cookie Preferences 

You may manage your Cookies consents and preferences, including withdrawing your consent, using the Cookie Preferences tool which is linked to in the footer of the Skechers.co.uk website. 

You can find more information about cookies and how to block and delete them at www.allaboutcookies.org.

  1. Updates to this Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the "Last updated" date above and provide notice where required.

  1. Contact us 

 

If you have any questions about our use of cookies or your data protection rights, you can contact our Data Protection Officer at:

Email: privacyuk@eu.skechers.com